While the F-word isn’t fully spelled out in the attention-getting series of ads, it’s not hard to fill in the blanks, either. The marketing effort might be the most verbally profane TV ad campaign ever. Currently, the ads are only expected to run online. (Typical TV ad distributors that own billboards and bus stops might have an issue with them.)
The ads play up the anti-establishment view of Mr. Robot’s hacker lead. The series is billed as a psychological thriller that follows Elliot (Rami Malek), a young programmer who works as a cyber-security engineer by day and a vigilante hacker by night. Elliot finds himself at a crossroads when the mysterious leader of an underground hacker group (Christian Slater) recruits him to destroy the firm he is paid to protect. Portia Doubleday, Carly Chaikin and Martin Wallström also star.
Mr. Robot boots up on Wednesday, June 24.